Listing on Airbnb
Strategic Listings for Increased Revenue!
Putting up a listing on Airbnb may seem like a fairly simple and straight-forward task. And honestly, it can be. Set up your property, take a few photos, write a description, fill in some basic information, decide on a price, and voila! You have a listing!
Unfortunately, simply having a listing on Airbnb or other vacation rental sites doesn’t always guarantee the success of your short term rental. Without the right kind of strategy and quality, it is easy for a listing to simply get hidden away at the end of the list where potential guests rarely get to see it. And even if they did scroll far enough to see it, will it be attention-grabbing enough for them to click on it? And then after that, will it be attractive enough for them to put their money down and hit that reserve button?
That’s not all, once a listing has been posted, it requires constant monitoring and maintenance to be truly successful. Especially if you list on multiple platforms, there is the ongoing management of coordinating bookings and payments. Another important part of listings that often gets overlooked is the adjustment of daily rates based on seasonal and market trends.
Having a dedicated Airbnb manager to take care of all these components will be sure to eliminate a lot of research, time, work, and frankly, headache for this stage of your Airbnb setup!
Market Research
While many Airbnb manager companies have at least some knowledge of marketing, it’s our dedicated market research team at Speed Keyz that truly sets us apart. We believe that for marketing strategies to be truly effective, starting with current, thorough, and accurate market research and analysis is key.
Two of the most important pieces of information we can garner from our market research and analysis include:
- Determining the best target markets based on your property type and location: this allows us to develop a successful marketing strategy that is specifically targeted toward the demographics that are most likely to seek out your property for short term rental. If you can remember that your listing is your primary marketing piece, in essence, your storefront, you will understand the importance of determining the correct target market!
- Determining the optimum daily rate: the optimum daily rate is the rate that will result in the highest total revenue. Generally, when you charge a higher daily rate, occupancy rates tend to drop, and a lower daily rate usually results in higher occupancy. Utilizing accurate and current market data, we have the tools to predict the daily rate that balances the rate versus occupancy ratio so we can settle on a rate that will bring you the highest returns.
Our Airbnb manager service not only conducts this research for each new account, but we continue to perform research and analysis on an ongoing basis to make constant adjustments to rates as well as to reformulate marketing strategies if needed.
Marketing Strategies
If you have been exploring our site, you will know by now that our Airbnb manager service is all about strategic marketing based on current and accurate market research and analysis. All of the components of each and every listing we create are formulated with this in mind.
Whether it be the setting up of the house and property, the photography and how these pictures are laid out, which photo should be the primary one appearing in the search list, the title of your listing, the keyword strategy in the written content, the tone of writing, the amount and type of information offered, or even the nightly rate that is posted on your listing, every part is carefully researched, strategized, thought out and applied to reach as much of your primary and secondary target audiences as possible.
While we encourage our clients to utilize our in-house services for strategic purposes where possible, we also recognize and respect that some of you are highly skilled in real estate photography and prefer to take care of representing your own property. Others may have photographers who they have worked well with in the past that they would like to hire for the project. No matter your circumstance, our Airbnb management services remain flexible so that you can utilize the services you wish and independently take care of other parts as you desire.
